Build Communities That Thrive
"If You Build It, They Will Come" Only Works in Field of Dreams
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Real communities take intentional work - and they're incredibly rewarding. You've got engaged customers who love what you do. Now imagine bringing them together around a shared experience where they support each other, deepen their connection to your mission, and keep coming back for more.
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That's the power of community - and I know how to build it.
Why Me
I've spent 20+ years mastering the art of bringing people together. I ran a subscription line of business for nearly a decade (hello, recurring revenue expertise), then spent the last 5 years specializing in community building - from launching the travel industry's first mentorship platform during COVID to growing an alumni community that exceeded every KPI in year one.
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I combine strategic thinking with hands-on execution. Market research. Vendor selection. Platform launches. Retention campaigns. Analytics. I handle it all - from your first "should we even do this?" conversation to your thriving, engaged community months later.
I have a special passion for building communities for women - I've witnessed the transformative power when women connect around shared experiences and goals. But my expertise extends to any organization with engaged stakeholders who deserve a place to belong.
Perfect For
Organizations offering transformational workshops: Participants leave inspired but struggle to implement changes alone. You want to support their growth and keep them close. A community solves both—providing ongoing support for participants while deepening their connection to your organization.
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Market research and insights organizations: Subscription-based businesses that understand recurring revenue
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Community-curious organizations: Wondering if community is right for you? Let’s figure it out together
How We Build Your Community Together
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Phase 1: Creating Your Community Blueprint
Part A - The "Why" Discovery
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Let's get curious about what you really need. I'll survey your team and conduct interviews to understand: Why community? What value can you offer? What's your commitment level? Budget? Goals? Is this in-person, online, or hybrid? Free? Paid?
Steps: Internal surveys, stakeholder interviews, competitive landscape review
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Big Reveal: Your internal hypotheses and strategic recommendations
Part B - The Reality Check
Now let's talk to your actual customers. Do your assumptions match what they want? What would make them join, stay engaged, and maybe even pay to participate? Education? Mentoring? Networking? Let's find out.
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Steps: Customer surveys and interviews, stakeholder research
Big Reveal: Research results, strategic recommendations, and your go/no-go decision
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Phase 2: Finding Your Perfect Solution
Based on what we learned in Phase 1, I'll help you determine the right approach for your community. This might be a full online platform, or it could be as simple as in-person events with a WhatsApp group to coordinate. I'll do the vendor homework if a platform is needed, balancing starting lean (MVP) with the ability to scale as you grow.
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Steps: Vendor due diligence (if needed), platform evaluation against your needs and budget, or simpler solution design
Big Reveal: Comparison of options with my recommended approach - whether that's a platform, simple tech tools, or hybrid solution
Bonus: I can handle contract negotiation if you'd like
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Phase 3: Building Your Community Home
Time to create your welcoming space. I'll handle the technical setup and content seeding (you provide the content), create your content calendar, and develop your acquisition and retention marketing plan. We'll invite beta testers for feedback (online) or create a founder's gathering (in person) before the big reveal and decide together how to welcome your first members.
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Steps: Platform setup, event management, content calendar creation, beta testing, marketing plan development, member onboarding strategy
Big Reveal: Your MVP community ready to welcome its first members + content calendar + marketing plan
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Phase 4: Growth & Stickiness
"In preparing for battle I have always found that plans are useless, but planning is indispensable." - Dwight D. Eisenhower
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We'll launch with a solid plan but stay flexible. My mantras: "Test, don't guess" and "Fail fast." Sometimes your slam dunks fall flat and unexpected things take off - that's why we stay humble, watch the metrics, and pivot quickly.
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Months 1-3: Acquisition focus - get people in the door
Months 3+: Retention focus - keep them coming back and getting value
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Steps: Execute campaigns, monitor analytics, gather ongoing feedback through surveys, optimize based on real behavior, train your internal community manager (if transitioning)
Big Reveal: A thriving community with strong engagement + trained team OR ongoing support via retainer
Work With Me Your Way
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Comprehensive Community Strategy - Take your community from idea to thriving reality with full support through all four phases
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À La Carte Services - Jump in where you need help most, whether that's Phase 1 discovery, vendor selection, launch support, or ongoing optimization
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Let's talk about what makes sense for your organization, timeline, and budget.
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Ready to Build Your Community?
Let's explore if community is right for you - and if so, how to make it extraordinary.